Barney - Logo Design due to portraying a business through one image:
- Simple yet iconic
- Made by young and inspiring artists
- Iconic and well known
- Development of the Apple logo - progressively more simple
- Internationally known, simple design having a big impact
- Progression of the Pepsi logo - again becoming more simple as time goes on
- Modern 2012 logo - face of Britain
- Originally designed from a stained glass window and hasn't changed
- Main British logo, shows everyone is a part of it
- Ebay logo shows how they had one idea and just went with it
- Pattern Matters - Infographics and the craft of it
- Bee Raw - Simple and clean, minimalist design
- Otilia Erdeyi - Reinventing old products
- Tomas Nilssen - Depth and detail and use of infographics
- Kyle Been - Controversial, changing the tone of voice
- Jakub Konvica - Drawing, use of detail
- Black and Eiffel - Simple, showing something in a new way
- Jonathan Gerken - Simple and playful idea
- Facts on Wool - Photography and dedication
- Sandwiches - Digital Media
- Shepard Fairy - Likes design process, simple
- Patrick Thomas - Bold
- Success
- Barcelona Cathedral - Historic
- Stefan Sagmeister - Commitment
- The Fall: Mark E. Smith - reinvents himself
- Stuart Lee - Funny, comic genius
- Quentin Tarantino - Knows his audience
- Muhammed Ali - 'Greatest'
- Into the Wild - Freedom
- Magazines - Editorial
- Textures and patterns
- Hayden Williams
- Hand drawn, digital and paint together
- David Carson - Experimenting
- Collage - Vintage and retro
- Music and Events posters - how they're made
- Alex Trcuchut - Clever typography
- Emma Summerton - Clean photohtaphy
- Destination - Work from abroad etc.
- Product Branding i.e. Coca Cola - How branding works to persuade
- Web Design - Persuasive, making people want to buy etc.
- Photography - How to incorporate into design
- Point of Sale - Selling things etc.
- Logo - Showing the company and can make or break
- Posters - Grab attention, uses many elements
- Brochures - Lay-out, working with the client
- Graphic Illustrations - Vectors, varying medias such as drawn and digital
- Fabric Design - Different textures
- Typography - Current trends
- Book - Complex patterns, medieval style
- Typewriter - Beautifully designed
- Branded well, minimal
- Olly Moss - Reworking Saul Bass, simple yet striking
- Bauhaus - Photo montage
- Architecture - Pushing boundaries
- Wim Crouwell - Modern and bold designer
- Luke Ramsey - Detailed illustrations
As a whole class we then gathered a list of current design practices from the most common areas of interest.
- Creative Use of Type
- Visual Quality
- Tone of Voice
- Attention to Detail
- Simplicity of Design
- Meaning or Message
- Audience Engagement and Interaction
- Style or Aesthetic Quality
- Use of Media and Method of Production
- Relationship between Form and Format
- Visual Content
- Use and Choice of Language
- Structure and Lay-Out
We then had to choose 5 criteria from this list and gather numerous examples for each. My selected 5 are:
- Structure and Lay-Out
- Meanings and Messages
- Simplicity
- Style and Aesthetic
- Creative Use of Type
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