OUGD 402 - Study Task 3

For this session we got into our groups and displayed all of our images chosen from the last task, in which I had to choose a minimum of 5 images of design based around: Simplicity, Structure and Layout, Style and Aesthetic, Creative Use Of Type as well as Meanings and Messages. We chose our favourite example from each category and answered five qualities that make good graphic design.

Function: Aesthetically Pleasing and Interesting
Design context: Photograph
Tone of Voice: Relaxed. I find the image very calming due to the greens within the image
Message, Idea, Concept: Doesn't have a message
Intended Scale or Place To Be Viewed: Would have to be fairly big to enable the audience to take in all the smaller details

Function: Put across the artists message, possibly to inform or educate?

Design context: Graffiti style but possibly digital

Tone of Voice: Humourous and playful

Message, Idea, Concept: Message is fairly straight forward

Intended Scale or Place To Be Viewed: Fairly large, like common street art to ensure it is noticeable and legible

Function: To express the artists feelings and emotions

Design context: Painting

Tone of Voice: Energetic

Message, Idea, Concept: Not sure it has a particular meaning or concept

Intended Scale or Place To Be Viewed: Quite large, possibly made for gallery viewing

Function: To attract and demand attention

Design context: Music/CD Artwork

Tone of Voice: Quite serious and mysterious

Message, Idea, Concept: Putting across their music and style of art

Intended Scale or Place To Be Viewed: CD artwork

Function: Entertain?

Design context: Interactive art, it engages the audience

Tone of Voice: Playful and intriguing

Message, Idea, Concept: Literal example of its message

Intended Scale or Place To Be Viewed: Possibly A3

We then went through all of the groups examples and listed all of the possible varieties for each of the categories.

Functions:

• Publishing
• Branding
• Typography
• Advertisement
• Aesthetic Quality
• Audience Interaction
• Campaign

Design Context:

• Collage
• Packaging
• Ambient Media
• Logos
• Events Posters
• Gallery
• Newspaper
• Magazine
• Film Posters
• Books

Tone of Voice:

• Playful
• Informative
• Humour
• Serious
• Emotive
• Quirky
• Light-hearted
• Mature
• Contemporary
• Laid Back
• Thought Provoking
• Fun
• Scientific
• Atmospheric
• Intelligent

Message/Idea/Concept:

• Inform
• Humour
• Self-Explanatory
• Identification
• Factual
• Promote
• Intelligent
• Use of Type
• Communicate
• Temporary Adoration
• Energy
• Safety 

Intended Scale or Place To Be Viewed:

• Magazine Advert
• Billboard
• Screen Print
• Slideshow
• Exhibition
• Web
• Leaflet
• Poster
• Vinyl Cover
• Decoration
• Restaurant
• Shop
• Packaging
• Poster
• Logo