OUGD 402 - Newspaper Advert: Jasper

To start the process of creating a newspaper ad that effectively portrays my impression of Jasper, I first started by gathering some work he has produced. I also reviewed the information that he gave me, this being how he wants to portray himself.

 

The post-cards he created on Photoshop.

 

     

 

 The work he produced from his research into iconic British cars. I really like this piece of design work. The way in which he has set out his pages; using full page photographs next to a page of mainly text. The simple colour scheme used throughout, as well as the same lay-out for each page, keeps consistency as doesn't detract from the photographs. This simple lay-out with clean, organised text could be something I look into using when creating his newspaper advert.

 The three designs he created using image, type and type as well as image.

          

 The font that he created on Illustrator. I really like this font and feel it very successfully represents the word 'compact'. It is a very simple font, this simplicity being key to it's success.

The information Jasper gave to me:

Professional name and contact information - 

• Jasper G. S. Lee
• Jasper-Lee@hotmail.co.uk
• J-Lee1215.blogspot.co.uk

5 words to describe his work -

•  functional
• professional
• structured
• simple
• crisp

5 words to describe him as a person -

• determined
• friendly
• confident
• open
• interesting

Design strengths -

• computer software
• verbal communication
• written communication
• photography
• idea generation

Areas he has an interest in -

• publication and editorial
• creative packaging

Favourite artists -

• Alex Trochut - For use of typography and publishing
• Lo Siento (design studio) - For being different and innovative
• Craig Ward - For use of typography

5 favourite websites/blogs -

• www.creativereview.com
• www.designweek.com

 5 things he wants to be -

• A professional designer
• Have a great awareness of design
• Improve certain skills
• Produce high quality work
• Be inspirational

How he will achieve these aspirations -

• Research more into the creative world
• Read more
• Complete his degree
• Take all the opportunities he can

I then looked into some of the artists that he said he liked, here are some examples of the work:

Alex Trochut -  

 http://www.alextrochut.com/#/works

Craig Ward - 

   http://www.wordsarepictures.co.uk/

Lo Siento - 

 

 From the information Jasper gave me, as well as the work he has produced and the work I have gathered from his artists, I can see that he likes the use of clever typography. He is fond of clean, clear designs that are very aesthetically simple and pleasing; he obviously likes digital design. This is my best bet when creating a newspaper advert that I want to successfully represent him.