OUGD 402 - Newspaper Advert: Abi

To start the process of creating a newspaper ad that effectively portrays my impression of Abi, I first started by gathering some work she has produced. I also reviewed the information that she gave me, this being how she wants to portray herself.

Her Secret 7 submission.

 

 

The product that she produced from the research she gathered.

 

Her Photoshop post-cards.

  

The font that she created on Illustrator that visually represents the word melt.

 

Some work she created herself responding to feedback she got from a crit. I particularly like this design and the way in which it is very simple and high impact. The message is very clear and because of the colour choice the design instantly grabs your attention. The use of simple shapes and limited colour is something that I like to utilise within my own designs and could be something I end up using to create an ad that represents my interpretation of Abi. 

The information that Abi gave to me:

Professional name and contact information - 

• Abi Nelson
• Abi.Faye.Nelson@gmail.com

5 words to describe her work -

• hand-rendered
• concept based
• image or type/image
• fun

5 words to describe her as a person -

• unorganised
• clumsy
• hard-working
• motivated
• quirky

Design strengths -

•  computer software
• ideas and concepts
• hand-rendered (scans and uses computer software afterwards)
• drawing (only detailed)

Areas she has an interest in -

• editorial
• advertising
• environmental design

Favourite artists -

• Andy Smith - For screen printed quality and humour
• Michael Perry - For use of patterns and photography
• Kate Forrester - For craft based paper cuts
• Nikki Farquharson - For use of colour and quirky style

5 favourite websites/blogs -

• www.creativereview.com
• www.designspiration.com

 5 things she wants to be -

• In the editorial industry
• Have an obvious signiture
• Ethical over commercial (not about making loads of money)
• Unique

How she will achieve these aspirations -

• By pin-pointing her skills and interests
• Looking into more design studios
• Working more with hand-craft

I then looked into some of the artists that she said she liked, here are some examples of the work:

Andy Smith -

 

 

 

http://www.asmithillustration.com/

Kate Forrester -

 

 

http://www.kateforrester.co.uk/

 Nikki Farquharson -

 

 

 

Michael Perry - 

 

 

 

http://www.mikeperrystudio.com/

From the work that Abi has produced, what she has told me and more so the work of artists she has told me has has an interest in, I am starting to see a bit of a trend. She likes the use of bright, vibrant colours where appropriate; this often used in conjunction with hand-rendered text. I think this is going to be my main focus point when creating her newspaper ad.