Evaluation:
A continuation of the previous two projects, I found this to be the most interesting and enjoyable. Working with work I had already produced, taking the message behind it and finding ways to re-iterate the point of the designs was something I found much more creatively challenging and it made me produce much more effective and visually pleasing imagery. At first, I did find it more challenging to produce a wide range of ideas, but once I had an idea I was happy with I found the whole process very refreshing. I got to use hand-rendered design as well as digital editing, two methods of designing I find work beautifully together and made my designs look more professional and precise. Having the freedom to edit my hand-render work meant any issues I was having with parts after I had done it could easily be changed and altered until those aspects became more successful.
This method of working also meant that after the crit, when I had been told to try make my text more readable, I could quite easily go in and edit my design without having to reproduce the whole thing.
Using the same colour scheme, font choice, stock and overall message meant that this design could easily fit in with my three posters, making all three Message and Delivery briefs work together seamlessly whilst each feeds into the others.
I think that overall my design works very successfully, especially thanks to the alterations I made after the crit; from the crit I was made apparent of the need for some sort of context and possibly some way of making the message more obvious. I then added some clear text which I feel brought the whole design together and added context, structure and ensures the message is clear and understandable. Given more time, I would like to continue with this project and produce a range of these posters, each a slight variation on the last incorporating each different public sector job.
Sam Horbury
Level 06
BA (Hons) Graphic Design
Leeds College of Art
Studio Brief 2 - Message and Delivery - Research
Evaluation:
The project previous to this was a huge help, especially with the generation of ideas due to the vast amount of visual research I had already gathered. It helped me get a better insight into my subject as well as generate my own opinions and views on my subject matter which ultimately makes portraying a message or designing something a lot easier.
I found the type only poster the easiest to gather ideas for as well as being the most interesting in my mind. Typography is such a huge part of graphic design and I find it fascinating exploring how it can be used to portray various messages and meanings. Type and Image was slightly harder however, but I feel like my concept was a lot better than my execution. Given more time to produce more effective and pleasing visuals would have made the whole poster more successful. Image alone was a lot trickier to generate appropriate ideas for due to the nature of not being able to use type; not being able to use text within an image is something I have never really considered before but makes a huge difference in the way the message has to be dealt with and expressed. I felt for my design that it was definitely more successful when put into context with my other two designs, alone it seemed to lack clarity. Although as a set, thanks to the limited colour scheme and the recurring font throughout my designs, they were very successful and had a simple, clear message.
The project previous to this was a huge help, especially with the generation of ideas due to the vast amount of visual research I had already gathered. It helped me get a better insight into my subject as well as generate my own opinions and views on my subject matter which ultimately makes portraying a message or designing something a lot easier.
I found the type only poster the easiest to gather ideas for as well as being the most interesting in my mind. Typography is such a huge part of graphic design and I find it fascinating exploring how it can be used to portray various messages and meanings. Type and Image was slightly harder however, but I feel like my concept was a lot better than my execution. Given more time to produce more effective and pleasing visuals would have made the whole poster more successful. Image alone was a lot trickier to generate appropriate ideas for due to the nature of not being able to use type; not being able to use text within an image is something I have never really considered before but makes a huge difference in the way the message has to be dealt with and expressed. I felt for my design that it was definitely more successful when put into context with my other two designs, alone it seemed to lack clarity. Although as a set, thanks to the limited colour scheme and the recurring font throughout my designs, they were very successful and had a simple, clear message.
Labels:
OUGD403
Studio Brief 3 - Alphabet Soup - Illustrator
Evaulation:
I found using Illustrator within this project fairly straight forward due to my background of using the software previously. However, I still found the workshops useful as not only did I ensure I was capable of using all the tools effectively, but I also learnt new methods and shortcuts to do things.
From my ten letter forms created for Studio Brief 1, I chose the one that I felt would create the most interesting and unique typeface. I wasn't too concerned about legibility at the start as I was concentration more on creating letter forms that, out of context, may be misread or misunderstood. I think that this makes a typeface much more interesting, as though they are symbols of a foreign language until put into context with other letters etc.
To actually create my typeface was fairly simple but I still encountered a few problems along the way, the main one being alignment and scale. Due to the nature of my typeface, in which I have cut the letters in half horizontally before 'folding them in on themselves', each letter was a completely different height and width. The only way in which this could be solved would be to manually edit each letter form, adjusting it to a certain scale. However, this would alter the weight of the strokes within the letter forms, making them all different thicknesses and so I decided to leave them different sizes. This problem also caused a problem with aligning the letter forms, as due to the different sizes, they would often appear out of line or sloped slightly. Something else I found was that some letter forms needed a slight different approach as when the same method was applied to them, they seemed out of place when but in conjunction with the rest of the typeface.
However, overall I feel that my typeface works very effectively and fulfills the brief completely. The thing I like most about my type is that when viewed from different angles, or each letter individually, they can often be misinterpreted and seen as abstract forms.
I found using Illustrator within this project fairly straight forward due to my background of using the software previously. However, I still found the workshops useful as not only did I ensure I was capable of using all the tools effectively, but I also learnt new methods and shortcuts to do things.
From my ten letter forms created for Studio Brief 1, I chose the one that I felt would create the most interesting and unique typeface. I wasn't too concerned about legibility at the start as I was concentration more on creating letter forms that, out of context, may be misread or misunderstood. I think that this makes a typeface much more interesting, as though they are symbols of a foreign language until put into context with other letters etc.
To actually create my typeface was fairly simple but I still encountered a few problems along the way, the main one being alignment and scale. Due to the nature of my typeface, in which I have cut the letters in half horizontally before 'folding them in on themselves', each letter was a completely different height and width. The only way in which this could be solved would be to manually edit each letter form, adjusting it to a certain scale. However, this would alter the weight of the strokes within the letter forms, making them all different thicknesses and so I decided to leave them different sizes. This problem also caused a problem with aligning the letter forms, as due to the different sizes, they would often appear out of line or sloped slightly. Something else I found was that some letter forms needed a slight different approach as when the same method was applied to them, they seemed out of place when but in conjunction with the rest of the typeface.
However, overall I feel that my typeface works very effectively and fulfills the brief completely. The thing I like most about my type is that when viewed from different angles, or each letter individually, they can often be misinterpreted and seen as abstract forms.
Labels:
OUGD403
Subscribe to:
Comments (Atom)