Sam Horbury
Level 06
BA (Hons) Graphic Design
Leeds College of Art

OUGD 402 - Study Task 2 - Design based on Creative Use of Type

This is by a designer called Bram Vanhaeran, this particular design taken from his 'An Idea Everyday' project. For some time I have been inspired by his work ethic and attitude; an individual that is constantly working and trying to improve his own practice which I find very admirable.




I like this design because of how coherent the text and image are, flowing together very nicely. The use of only one colour and mainly big, bold shapes makes the distortion of the text possible whilst keeping it readable.




I like this image as it is a literal representation of the what the text is stating. I like the contrasts used within this design; the contrast between the clean cut text on top of the natural curves of the paint and the contrast between the modern sans serif font in conjunction with the more traditional serif font.





This is a very clever design, another example of the design actually doing what the text is saying. The message within the design is 'There are two sides to every story' which has been echoed through clever design that engages the audience.




I like the text used within this piece as it has a very natural and hand-rendered feel to it which works very nicely in conjunction with the use of photography. The colour scheme used for the text is very similar to that within the photograph, slightly subdued which ensures the text doesn't overwhelm the design. The style of the text, slightly crazy and strange, fits in perfectly with the content of the photograph which I feel gives the piece it's aesthetic value.




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