Sam Horbury
Level 06
BA (Hons) Graphic Design
Leeds College of Art

OUGD 402 - Study Task 1

5 reasons why I chose this programme:

  • Intensity
Keeping the course intense forces me to stay on my toes as a designer
  • Future Prospects
The course has a very high rate of employment
  • Challenge myself
Top rate University means I will get the best possible education
  • Keep myself focused and driven
Staying focused and driven means I will be able to work to my potential
  • Close and unique support structure
This enables me to get better quality feedback and thus progress further as a designer

5 things I want to learn:

  • Typography
This is something a lot of designers are able to make into an art form which is something I would like to be able to do
  • Computer software
Being able to use computer software effectively will be a key part throughout my graphic design career
  • Printing techniques
This is another style that fascinates me and I would like to explore different ways of producing imagery
  • How design works
Knowing how design works will give me a stronger understanding of how to approach different briefs and tasks
  • How other designers work
This will give me a wider range of paths when exploring a brief as I will be aware of many different ways to produce artwork

5 skills and strengths:

  • Drawing
I have always been a drawer, it is how I got into graphic design originally. I think it is essential to every designer
  • Computer software
A greater understanding of this subject will enable me to produce more aesthetically pleasing designs and imagery
  • Experimenting
This is something I have always enjoyed and find helps define ideas and produce a much more interesting set of work as opposed to using one method
  • Evaluating
This is key. Evaluating my work helps me determine what is good and what is not, helping me to learn from my mistakes and progress and a designer and as a creative individual
  • Finding designers that inspire me
I find that looking at the work of others opens my eyes to many other types of design and different ways of doing things which gives me a much greater understanding of how to design for different occasions

5 weaknesses:

  • Organisation
I am not a very organised individual. I think if I can resolve this issue I can produce more work at a greater level
  • Time management
Again, resolving this issue will prevent me from running late on briefs or rushing work, making my work stronger and more visually interesting
  • Written analysis
Keeping on top of all my written work is something I need to do to keep progressing as an individual
  • Staying focused and driven
Often I am distracted by other ideas and by exploring too much. I feel that I need to focus more on each idea and push how far I can take it before moving onto the next one
  • Keeping on top of everything
This links with organisation and time management and will allow me to produce greater quality and a greater quantity of work

5 ways to evaluate progress:

  • Comparing work
Comparing with my peers and my own previous work will help show me where I am currently
  • Assessments
This will also help evaluate how I have developed throughout the certain brief or project
  • Workshops
These will teach me different styles and methods of working and give me more ideas when starting a project
  • Blogging
This helps show me the work I have produced and how it has developed, giving me some idea of how far I have come
  • Crits
These crits are essential to progressing in the right direction within a certain brief or project. Getting feedback from other creative individuals and from your target audience can help make a brief come to life

5 questions I want the answer to:
  • Can I really make it?
  • How can I be more professional?
  • What will inspire me?

5 main statements:

  • Staying focused and driven
  • Finding designers that inspire me
  • Organisation
  • Time management
  • Challenge myself

5 things that inspire you?

  • Film
  • Family and Friends
  • Music
  • Competition
  • Other Designers

Identify 10 examples of design that illustrate your fields of creative interest.


Batman Advertisement



Before I Die I Want To by Candy Chang



Das Playhaus



Double Exposure Portrait by Dan Mountford



Face Reality As It Is by Thomas Quinn




Art of Flight by Hydro74 and ZombieYeti



Painting by Ian Francis



Matt Lyon, aka C86


  

 





Dirt Poster by Joseph Ayoub, aka Rade 


How To... - Self Evaluation

What role(s) did you take on in the group?

I put together the App store description page and a notification menu that didn't get used. Also, I assisted in the making of other elements such as the map.

How well do you think you performed in the role(s)?

I executed all of my given tasks to a good level and on time, but I feel that I could have done more.

How well do you think you worked as a group?

As a group we worked well by gathering as a group to discuss issues and ideas whilst allocating jobs and working independantly.

What were the positives of working in a group?

Working in a group meant that we got numerous opinions on each others ideas and could get various tasks worked simultaneously.

What were the negatives of working in a group?

Having to rely on other people is something I am not used to and found difficult. Each person having their own ideas and ways of working meant there was slight conflict of ideas.

What will you do differently next time?

More research would have given us more insight into information to work with.

Where could you have improved your resolution?

I think that with more time we could have produced more pages for the App as well as having the business card and research up to date and printed.

What were the strengths of your presentation?

We used clear visuals and kept what we said simple and concise to avoid any confusion.